http://www.wordsbywargo.com WordsbyWargo Wed, 24 Apr 2013 09:36:14 +0000 http://www.wordsbywargo.com en http://wordsbywargo.com/The-NHL-on-VS http://wordsbywargo.com/following/wordsbywargo.com/The-NHL-on-VS Wed, 24 Apr 2013 09:36:14 +0000 WordsbyWargo 1170160 Big Idea: Hockey is war. Every game is a battle of epic proportions. I concepted, art directed and wrote this campaign alone. Hey look, I can think visually too. <img src="http://payload.cargocollective.com/1/2/74575/1170160/SharksAvs1.jpg" width="670" height="518" width_o="1584" height_o="1225" src_o="http://payload.cargocollective.com/1/2/74575/1170160/SharksAvs1_o.jpg" data-mid="5687859" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1170160/HawksFlames1_800.jpg" width="800" height="618" width_o="1584" height_o="1225" src_o="http://payload.cargocollective.com/1/2/74575/1170160/HawksFlames1_o.jpg" data-mid="5687989" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1170160/PensDevils1_800.jpg" width="800" height="618" width_o="1584" height_o="1225" src_o="http://payload.cargocollective.com/1/2/74575/1170160/PensDevils1_o.jpg" data-mid="5687998" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1170160/wargobook26.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/2/74575/1170160/wargobook26_o.jpg" data-mid="6330510" border="0" align="left"/> Big Idea: Hockey is war. Every game is a battle of epic proportions. I concepted, art directed and wrote this campaign alone. Hey look, I can think visually too. http://wordsbywargo.com/City-Harvest http://wordsbywargo.com/following/wordsbywargo.com/City-Harvest Wed, 24 Apr 2013 09:35:44 +0000 WordsbyWargo 1169934 BIG IDEA: City Harvest can only provide 1/10 of the food you eat everyday to those they help. While you eat your lunch, these ambient wraps and containers will get you to think about donating to give your fellow New Yorkers a bigger bite. Fullscreen <img src="http://payload.cargocollective.com/1/2/74575/1169934/city_harvest_20.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/74575/1169934/city_harvest_20_o.jpg" data-mid="5787679" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1169934/city_harvest_21.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/74575/1169934/city_harvest_21_o.jpg" data-mid="5787705" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1169934/city_harvest_22.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/74575/1169934/city_harvest_22_o.jpg" data-mid="5787732" border="0" align="left"/> BIG IDEA: City Harvest can only provide 1/10 of the food you eat everyday to those they help. While you eat your lunch, these ambient wraps and containers will get... http://wordsbywargo.com/Resume http://wordsbywargo.com/following/wordsbywargo.com/Resume Mon, 07 May 2012 21:41:21 +0000 WordsbyWargo 3359834 Read a bit, make a friend. John Wargo jwags110@gmail.com 610-331-1611 <img src="http://payload52.cargocollective.com/1/2/74575/3359834/JW Resume 20124_800.jpg" width="800" height="1035" width_o="1275" height_o="1651" src_o="http://payload52.cargocollective.com/1/2/74575/3359834/JW Resume 20124_o.jpg" data-mid="17263118" border="0" align="left"/> Read a bit, make a friend. John Wargo jwags110@gmail.com 610-331-1611 http://wordsbywargo.com/Gatorade http://wordsbywargo.com/following/wordsbywargo.com/Gatorade Mon, 30 Apr 2012 20:00:57 +0000 WordsbyWargo 3286727 My very first account in the real world of advertising. CONCEPT: Although the assignments and media buys varied, the concept of Gatorade remains constant: Fuel for athletes before, during and after competition or strenuous workout. Print, videos for web and retail promotions <img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.48.46 AM_800.png" width="701" height="973" width_o="701" height_o="973" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.48.46 AM_o.png" data-mid="16853903" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/bornforfitness_800.png" width="730" height="974" width_o="730" height_o="974" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/bornforfitness_o.png" data-mid="16853963" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-06 at 5.37.46 PM_800.png" width="698" height="891" width_o="698" height_o="891" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-06 at 5.37.46 PM_o.png" data-mid="16853995" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-06 at 5.44.52 PM.png" width="663" height="846" width_o="663" height_o="846" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-06 at 5.44.52 PM_o.png" data-mid="16854001" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-06 at 5.41.14 PM.png" width="535" height="685" width_o="535" height_o="685" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-06 at 5.41.14 PM_o.png" data-mid="16854729" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/welker_print_800.jpg" width="800" height="383" width_o="996" height_o="478" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/welker_print_o.jpg" data-mid="16854004" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.47.19 AM_800.png" width="732" height="975" width_o="732" height_o="975" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.47.19 AM_o.png" data-mid="16854022" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.47.08 AM_800.png" width="731" height="973" width_o="731" height_o="973" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.47.08 AM_o.png" data-mid="16854024" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.47.32 AM_800.png" width="800" height="598" width_o="1300" height_o="972" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-10-13 at 10.47.32 AM_o.png" data-mid="16854801" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-09-23 at 2.09.00 PM_800.png" width="800" height="1037" width_o="875" height_o="1135" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2011-09-23 at 2.09.00 PM_o.png" data-mid="16854032" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/coco_case card_v2b_800.jpg" width="800" height="977" width_o="1841" height_o="2250" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/coco_case card_v2b_o.jpg" data-mid="16854055" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/coco_case card_v1_800.png" width="800" height="977" width_o="2048" height_o="2503" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/coco_case card_v1_o.png" data-mid="16854100" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/coco_case card_v3_front_800.png" width="800" height="977" width_o="2048" height_o="2503" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/coco_case card_v3_front_o.png" data-mid="16854137" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-05 at 10.38.45 AM_800.png" width="800" height="466" width_o="1177" height_o="687" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-05 at 10.38.45 AM_o.png" data-mid="16855032" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-05 at 10.39.34 AM_800.png" width="800" height="285" width_o="1064" height_o="380" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-05 at 10.39.34 AM_o.png" data-mid="16855044" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-05 at 10.39.42 AM_800.png" width="800" height="275" width_o="1061" height_o="366" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Screen shot 2012-01-05 at 10.39.42 AM_o.png" data-mid="16855047" border="0" align="left"/> Awards: 2011 Effie - Intro of New Product <img src="http://payload49.cargocollective.com/1/2/74575/3286727/Efiie_final_17_800.jpg" width="800" height="1053" width_o="1238" height_o="1631" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/Efiie_final_17_o.jpg" data-mid="16994480" border="0" align="left"/> Web and mobile video. There are 2 others I wrote just like this. Users can download content to their smart phone RETAIL PROMOTION CONCEPT: Gatorade fuels the school pride of student athletes by featuring their in game action shots on real Gatorade bottles <img src="http://payload49.cargocollective.com/1/2/74575/3286727/7-Eleven Q4 Program_800.jpg" width="800" height="599" width_o="2048" height_o="1535" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/7-Eleven Q4 Program_o.jpg" data-mid="17014832" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/7-Eleven Q4 Program1_800.jpg" width="800" height="599" width_o="2048" height_o="1535" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/7-Eleven Q4 Program1_o.jpg" data-mid="17014839" border="0" align="left"/><img src="http://payload49.cargocollective.com/1/2/74575/3286727/7-Eleven Q4 Program2_800.jpg" width="800" height="599" width_o="2048" height_o="1535" src_o="http://payload49.cargocollective.com/1/2/74575/3286727/7-Eleven Q4 Program2_o.jpg" data-mid="17014841" border="0" align="left"/> My very first account in the real world of advertising. CONCEPT: Although the assignments and media buys varied, the concept of Gatorade remains constant: Fuel... http://wordsbywargo.com/Koppen http://wordsbywargo.com/following/wordsbywargo.com/Koppen Mon, 30 Apr 2012 20:00:53 +0000 WordsbyWargo 3304242 Sold exclusively at Dick's Sporting goods, Koppen is athletic apparel for outdoor and wilderness enthusiasts. Being a very young brand, I had an amazing experience helping to position and give Koppen a voice. Below is our campaign for the Spring 2012 apparel and equipment collection. PRINT <img src="http://payload50.cargocollective.com/1/2/74575/3304242/Ad_1 copy-1_800.jpg" width="800" height="977" width_o="1350" height_o="1650" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/Ad_1 copy-1_o.jpg" data-mid="16952598" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/2/74575/3304242/Ad_3 copy-1_800.jpg" width="800" height="977" width_o="1350" height_o="1650" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/Ad_3 copy-1_o.jpg" data-mid="16952605" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/2/74575/3304242/Ad_2 copy-7_800.jpg" width="800" height="977" width_o="1350" height_o="1650" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/Ad_2 copy-7_o.jpg" data-mid="16952617" border="0" align="left"/> WEB <img src="http://payload50.cargocollective.com/1/2/74575/3304242/DSG_aquapel copy_800.jpg" width="750" height="400" width_o="750" height_o="400" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/DSG_aquapel copy_o.jpg" data-mid="16952647" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/2/74575/3304242/DSG_NFZ copy_800.jpg" width="750" height="400" width_o="750" height_o="400" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/DSG_NFZ copy_o.jpg" data-mid="16952648" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/2/74575/3304242/Equipment copy_800.jpg" width="750" height="400" width_o="750" height_o="400" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/Equipment copy_o.jpg" data-mid="16952649" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/2/74575/3304242/KOPPEN_catalogAd_2012_800.jpg" width="800" height="956" width_o="1438" height_o="1719" src_o="http://payload50.cargocollective.com/1/2/74575/3304242/KOPPEN_catalogAd_2012_o.jpg" data-mid="16952660" border="0" align="left"/> VIDEO FOR WEB Brand reel followed by 4 product videos. A little long I know, but please watch all the way through. Sold exclusively at Dick's Sporting goods, Koppen is athletic apparel for outdoor and wilderness enthusiasts. Being a very young brand, I had an amazing... http://wordsbywargo.com/Yahoo-Fantasy-Football http://wordsbywargo.com/following/wordsbywargo.com/Yahoo-Fantasy-Football Mon, 14 Mar 2011 15:04:13 +0000 WordsbyWargo 1166527 Big Idea: Make it easier for ladies to talk football with guys. SMART PHONE APP <img src="http://payload.cargocollective.com/1/2/74575/1166527/FF4G.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/74575/1166527/FF4G_o.jpg" data-mid="6352414" border="0" align="left"/> PRINT <img src="http://payload.cargocollective.com/1/2/74575/1166527/yahooprintsma.jpg" width="396" height="512" width_o="396" height_o="512" src_o="http://payload.cargocollective.com/1/2/74575/1166527/yahooprintsma_o.jpg" data-mid="5715498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1166527/yahooprintsma2.jpg" width="396" height="512" width_o="396" height_o="512" src_o="http://payload.cargocollective.com/1/2/74575/1166527/yahooprintsma2_o.jpg" data-mid="5715533" border="0" align="left"/> OUTDOOR <img src="http://payload.cargocollective.com/1/2/74575/1166527/bathroomad_yahoo.jpg" width="670" height="502" width_o="1600" height_o="1200" src_o="http://payload.cargocollective.com/1/2/74575/1166527/bathroomad_yahoo_o.jpg" data-mid="5637538" border="0" align="left"/> AMBIENT - 007 COMPACT <img src="http://payload.cargocollective.com/1/2/74575/1166527/compact.jpg" width="670" height="828" width_o="2048" height_o="2533" src_o="http://payload.cargocollective.com/1/2/74575/1166527/compact_o.jpg" data-mid="5637626" border="0" align="left"/> CHEAT SHEETS INSIDE COMPACT (a bit dated) <img src="http://payload.cargocollective.com/1/2/74575/1166527/cheatsheet.jpg" width="396" height="396" width_o="396" height_o="396" src_o="http://payload.cargocollective.com/1/2/74575/1166527/cheatsheet_o.jpg" data-mid="5637635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/74575/1166527/cheatsheet2.jpg" width="396" height="396" width_o="396" height_o="396" src_o="http://payload.cargocollective.com/1/2/74575/1166527/cheatsheet2_o.jpg" data-mid="5637708" border="0" align="left"/> Big Idea: Make it easier for ladies to talk football with guys. SMART PHONE APP PRINT OUTDOOR AMBIENT - 007 COMPACT CHEAT SHEETS INSIDE COMPACT (a bit...